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Sona Hovhannisyan

General Manager

Born in Yerevan, Sona Hovhannisyan is an acclaimed arts manager of international standing. She is a co-founder of the "Yerevan Perspectives" International Music Festival. As an experienced diplomat of arts and policy, her negotiations brought to Armenia some of the finest musicians and orchestras of the world. The list includes the Vienna Philharmonic Orchestra, the Royal Concertgebouw, Israel Philharmonic, legendary conductors Lorin Maazel, Daniel Barenboim, Zubin Mehta, Valery Gergiev, Michael Tilson Thomas, celebrated soloists Evgeny Kissin, Pinchas Zukerman, Joshua Bell, Plácido Domingo, Andrea Bocelli, Renée Fleming, among others.

She was able to make her festival, as well as her country a beloved place also for jazz and pop celebrities to visit. The list boasts All Jarreau, George Benson, Joe Cocker, Lara Fabian, Cesaria Evora, Lara Fabian, as well as the organization of the last concert of Charles Aznavour in Yerevan.

An enormous devotee and advocate of international cultural cooperation, Sona has supervised the organization of acclaimed events in Carnegie Hall, New York; Cadogan Hall, London; Bozar, Brussels; the Jerusalem Opera; Santa Cecilia, Rome; and the Musikverein in Vienna.

With the efforts of Sona Hovhannisyan and the artistic vision of Stepan Rostomyan, the Festival opened a new page in the history of the independent Armenian Republic. Established in 2000, the "Perspectives" Festival received the title of one of the leading music festivals in Europe. New profound projects planned to be implemented are related to education, cultural tourism and commissioning of new pieces. In 2015, the Academy of the Festival was opened in Byurakan, a picturesque location situated 33 km away from Yerevan. In 2014, the President of Armenia, Mr. Serzh Sargsyan has awarded Sona Hovhannisyan with the "Medal of Gratitude". Sona is a Conservatory graduate of the department of Piano. Her further education in arts management she has received in London, Edinburgh, and Tallinn.

The almost two decades of her pioneering activity made Sona an icon for the younger generation of arts administrators and managers, with whom she happily shares the secrets of long-lasting excellence.